Substance™ From an agency model to a creative consultancy.


Founded by Maxime Van Santen and Pierre Hubin, we operate as creative consultants — from concept to production. We’re brand builders at the intersection of art and communication. Whether it’s brand design, digital experiences, or spatial concepts, we imagine and deliver tailor-made solutions to the challenges modern brands face.

Substance™


From an agency model to a creative consultancy.


Founded by Maxime Van Santen and Pierre Hubin, we operate as creative consultants — from concept to production. We’re brand builders at the intersection of art and communication. Whether it’s brand design, digital experiences, or spatial concepts, we imagine and deliver tailor-made solutions to the challenges modern brands face.

Substance™ From an agency model to a creative consultancy.


Founded by Maxime Van Santen and Pierre Hubin, we operate as creative consultants — from concept to production. We’re brand builders at the intersection of art and communication. Whether it’s brand design, digital experiences, or spatial concepts, we imagine and deliver tailor-made solutions to the challenges modern brands face.

Substance™


From an agency model to a creative consultancy.


Founded by Maxime Van Santen and Pierre Hubin, we operate as creative consultants — from concept to production. We’re brand builders at the intersection of art and communication. Whether it’s brand design, digital experiences, or spatial concepts, we imagine and deliver tailor-made solutions to the challenges modern brands face.

New Balance

Norda

Wise Ultra Running

Kosbiotic

Dallas

Euphoria

LVMH

Cowboy

Volvo

Gang

Strategy

creative direction

Art direction

Branding

copywriting

creative services

AI Production

Film & photography